Annette Riley Web Design

Net Talk

February 2005

 

This month's features:

·  Customer Spotlight: Fort Hyde Kennels

·  A Tip From My Mom

·  Did You Know?

·  Link of the Month



A Tip From My Mom

Web sites should be easy to readMake it Easier to Read!

When I am working on a Web site, I often ask my Mom for feedback. When I was first starting out in my Web Design business, she would always say, "Make it easier to read." Now, readability is a major concern for me.

Why is readability of your Web site important?

You want to keep the door of your business open to all segments of the population by giving them a pleasant viewing experience. The online reader wants different things than those reading for pleasure. They are looking for information and want to find it quickly and easily.

My Mom is not the only one who has trouble reading web pages. It is estimated that within a couple of years, 16.3 million seniors will be online. And let's face it, none of us is getting any younger.

Also, many people go online in the evening after a long day at work. Eyestrain is a fact of life for the online crowd.

Here are some tips to make your Web pages easier to read:

1. Break up blocks of text by keeping sentences and paragraphs short. Use numbered or bullet lists. Highlight or bold main points.

2. Don't use teeny tiny font sizes.

3. ON THE OTHER HAND, DON'T USE ALL UPPER CASE TEXT - PEOPLE WILL THINK YOU ARE SCREAMING AT THEM!

4. You can leave the font size scalable so users can control the size they want. For example, in Internet Explorer, you can go to View/Text Size and pick the size you want.

5. Use contrasting colors. Text is easiest to read when the font text color and the background color are in high contrast.

6. Leave some white space between the paragraphs to give your Web site a clean look.



Did You Know?

Here is a font style tip.

A san-serif font is easier to read than a serif font.

Serifs are the short lines at the end of the main strokes of a letter. Examples of serif fonts are Times New Roman and Courier New.

Sans serif fonts do not have serifs. Popular sans-serif fonts are Arial and Verdana.



Link of the Month

One of my dog Katy's favorite games is having a "staring contest." She is very good at it - but I know I have to win so I can keep my position as the "alpha" dog in the pack. Another challenge...

If you don't have a dog - or if you want to practice so you can win the next time you have a staring contest with your dog - check out this Web site.


Have a virtual staring contest with your computer!

www.StareGame.com

Customer Spotlight: Fort Hyde Kennels

I have been a customer of Fort Hyde Kennels since they started their business in 1993. I trust them with my dogs - and if you are a pet owner, you know that is a big deal.

I have received many years of excellent service and was happy to be able to do the same for Elly and Herb Hyde when they entrusted me with the re-design of their web site.

So far we have removed out-of-date items, updated the look, made the site easier to use, added new pages and photos and included code such as meta tags to help search engines find their site.

Here is what Elly has to say:

"It was important to me to have a professional looking Web site and I realized it was time to hire a professional Web designer. I don't have time to learn how to do it myself - I am too busy running my business!"

Check out Fort Hyde Kennels!

FortHydeKennels.com

 

More About Annette Riley Web Design

www.annetteriley.com

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