Spring is Coming! I Promise!
Every year I
send a "Spring Cleaning" email. This year is no
exception.This past Winter was exceptionally challenging
however! So getting your website in order is extra
and/or potential customers are suffering from Cabin Fever. When the
weather gets nicer, they will want to get out and do some shopping,
eat at restaurants, resume their life, and hopefully spend some money
at your business. Be ready!
Here is a quick Spring Cleaning checklist is get you
Check your text:
Those "winter specials" should be long gone! Is your
content up to date and relevant to where your business is now? Does
it give your visitors the experience you want it to provide?
Freshen up your photos.
Search Engine Optimization.
If you have added new products and/or services, you need to add them
to your Search Engine information.
Check your outbound links.
For example: if you have links on a resource page, test them to make
sure the pages you are linking to are still there. They may have
moved or no longer exist.
your Marketing Mix.
Think about what Social Media venues make sense for your business and
try one or two. It is easier than you think.
But don't think Social Media is more important than your
Think of your website as the main INFORMATIONAL FOUNDATION of your marketing
message. Social Media venues are good for the day to day details like
breaking news and upcoming events. Point the reader to your website
for more information. With the constant changes on Facebook,
Twitter, LinkedIn, etc., your website is where you have the most
control over your message.
Spring is a time of new beginning. Customers will
be anxious to shake off those winter blues. Be ready! Turn their Cabin
Fever into Spring Fever!
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