Email Marketing Only Works if You Do It Right.
In a recent newsletter,
I extolled the virtues of Email Marketing. However, Email Marketing
can only be that powerful when it's done well.
Using your standard email client (e.g. Outlook®, Hotmail®, AOL,
Yahoo® etc.) to send a Bcc text or HTML message to your list is
not doing Email Marketing well.
email clients are not designed for Email Marketing and can
actually undermine your Email Marketing efforts.
can happen. The most common mistake is exposing your entire list
in the To: line, which violates all of your list members'
confidentiality by showing their email addresses. Annoying too.
companies limit the amount of emails that can be sent at one
time in an effort to deter spammers.
addition, failure to include unsubscribe instructions, an
unsubscribe link or a physical mailing address is now against
The good news is you don't have to go
it alone. There are inexpensive Web-based services that are designed
to make Email Marketing simple for the non-technical user. By using a
good Email Marketing service, you get the most out of your efforts by
easily avoiding common mistakes and always having up-to-date tools
available to meet the changing requirements of the industry. This
way you can spend your time doing what you do best - promoting your
own company, product, service or cause.
I use Constant Contact
for my newsletter. I have helped clients get started with
Constant Contact, customized their newsletter templates to match
their website and other marketing materials, and provide ongoing
support at whatever level desired.
There are may other Email
Marketing companies: MailChimp, AWeber, VerticalResponse, to name a few. Most
companies have a free or low cost trial period, so the best thing to
do is to sign up and try it to see if it fits your needs. What
to look for: Ease of use, Quality of Templates,
Useful Reports, Available Support if you need it.
Isn't it time for your business
to use the power of the Internet? Give me a call to find out how easy it is to get
started. But beware, my enthusiasm for Email Marketing could be
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