Here are 3 important questions to ask yourself while there is
still time to get on the path to a Successful 2014.
1. Do you have a website?
simply no excuse not to have a web presence for your
business. The Internet is mainstream now and people of
all ages are using it.
- A professional web presence lends
credibility to your business.
website address adds value to other marketing venues.
website gives the prospective customer a place to learn about
who you are and what you do. People do business
with people they know, like and trust.
- A website
continues the relationship with existing customers to build
A few years
ago I was speaking with a potential client about a website for his
business. He just didn't see the value because he had plenty of
customers and more work than he knew what to do with. His
arguments seemed very compelling.
Don't wait. If you don't have a website, get one
2. Is your website up-to-date?
reflect the current state of your business? It is important to add fresh
content to your site now and then to keep it from getting
You should update your site whenever you:
- offer new products or services
- change prices or shipping policies
- change hours, staff or contact
- have anything of value you want to share
with your customers
Search Engines like current,
relevant content. So do your customers.
3. Is your website just sitting there?
people subscribe to the idea of "If you build it they will
come." Unfortunately this only works in the
movies. You have to continually attract and lead people to
your site. Using your website together with other
marketing methods such as print, email marketing or social media
is the way to go.
are overwhelming, but the good news is that you don't have to
do them all. Choose one or two that seem right for
your customer base or the customers you want to attract and start
there. You also need to factor in whether you have the
time or resources to keep what ever you choose going.
Remember - your website is a marketing tool - not your
Get a website, keep it current and market it!
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