Annette Riley Web Design 

Wednesday Web Tip                            October 2, 2013

 

Marketing is Not the Same as Selling

This past weekend I held a workshop for artists on Marketing Your Art at the Market Street Art Center. A major point I talked about was the difference between selling and marketing. 

Marketing is not the same thing as selling, although selling something may be the ultimate goal. 

Selling is a transaction.  Hit the PayPal button and you own it. 

Marketing is an ongoing process that involves:

  • Communication  
  • Education     
  • Relationships    

 

People do business with people they Know, Like and Trust. And this can take time.  

 

You want to: 

 

  • Communicate the full array of products and/or service you offer,
  • Educate on your value - what makes you special,  
  • and Build Strong Relationships - so they will buy from you again  and again.  

 

 

If you liked this newsletter, please forward it to a friend or colleague. I also post more tips and interesting tidbits on my Facebook business page.  Just hit the "like" button below and stay informed!  

 

You can check out  Annette Riley Web Design for past hints, articles and resources!   

Like me on Facebook

Annette

Annette Riley Web Design

716-434-1500

 www.annetteriley.com 

 ariley@annetteriley.com


Back to Newsletters and Articles