Gmail Change Your Marketing Strategy?
already know that there are some new features being rolled out with
will automatically filter your email messages into
one of five tabs: Primary, Social, Promotions, Updates and Forums.
If you don't use Gmail, why should you care?
Email marketing messages, like this newsletter for
example, will most likely end up in the Promotions tab -- along with paid advertisements (yuck). This
creates one more step your subscribers have to take to read your
emails, possibly lowering response rates.
most email marketing service providers and marketing experts range
from cautious optimism and taking it in stride, to quietly freaking
What can you do?
Ask your Gmail audience to move your messages to the
Primary tab - and then tell them how to do it. I sent out an email to my Gmail subscribers
earlier this week. You can read it here.
Be patient and
the word out on other Social Media like Facebook and
It is more important than ever to make sure the content
you are sending is of the highest quality. Make it relevant and useful to your
subscribers. Make it about them, not you. You will need to
motivate them to look for and read your your messages.
Come to think of it, that is true for all of your
subscribers all of the time, isn't it?
You can check out my
website for past hints, articles and newsletters!
If you liked this newsletter, please forward it to a friend or
colleague. I also post more tips and interesting tidbits on my
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below and stay informed!