Annette Riley Web Design 

Wednesday Web Tip                            September 18, 2013


Don't Just Say "Click Here" For Your Links


I wrote about about Calls to Action in a recent Wednesday Web Tip. One of the most basic calls to action is a clickable link to where you want your visitor to go.


Unfortunately, many people use a description and then add a simple "click here" as the link.  Even if it is underlined and a different color, as we expect a link to be, it can be overlooked while the reader skims the page.


What would be a better way? 


It is better to use descriptive text, like a phrase or even a whole sentence, instead of just "Click here."  


The World Wide Web Consortium (W3C), responsible for developing Web standards, give these guidelines:

When calling the user to action, use brief but meaningful link text that:

         provides some information when read out of context

         explains what the link offers

         doesn't talk about mechanics

         is not a verb phrase


The W3C also provides examples of the link text guidelines. 


In addition, don't underline non-link text.  It's confusing.  Visitors expect underlined text to be a link. So it can get frustrating if some underlined words are links and some are not. To draw attention to a certain word, try making them bold or using italics instead.


Why does this matter?

  • Links will stand out instead of getting buried in the rest of the page.
  • Less steps -The user doesn't have to read as much to find out what to do. 
  • More people will take action to click on the link.   




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