"White Space" is a design term that refers to space that is not occupied by text, images, or other visible page elements. White space doesn't have to be the color white, but is does have to be space. When used properly, it is a fundamental part of page design and usability. It can determine whether or not a page is enjoyable and easy to read.

Too little white space is like the rude guy at a party who talks too loud and invades your personal space. A page with too little white space makes visitors feel uncomfortable because the page seems cluttered and hard to read. Visitors will get overwhelmed and want to move quickly to a more welcoming site.

White space provides breathing room. The content feels structured. Visitors to Web sites tend to skim when they read, so white space is important because it makes information easier to find. Page layout works with the content to emphasize the most important points.

A good design includes white space as an intentional page element. Your pages look more legible, attractive and professional - key components of a successful Web site!

Here are a few Web sites I came across recently that have plenty of White Space -- and not much else. It raises the question, "What were they thinking?!" I did get a chuckle out of Dude in a Box however.

• www.blanksite.com
• www.dotonthe horizon.com
• www.dudeinabox.com

Annette Riley Web Design combines an art background and many years experience working in small business settings. My clients are small to medium size businesses, which I have watched grow and change over the years. Other clients, locally and around the country, have hired me to do updates and periodic maintenance on their web sites, even though I am not the original designer.

I enjoy helping other business owners grow their businesses. I measure my success by their successes.

You are good at your business. I am good at Web sites. Let's put our talents together! Call or e- mail me so we can talk about your business and how I may be able to help you.