Here
are a few short news clips from recent e- Marketer's Daily newsletters that show
how the Internet continues to be an integral part of our daily life. I found them
interesting and I hope you do too!
According to a new Harris Interactive
Poll, Internet use is still growing! The number of Internet users in the
US reached 172 million in April 2005, a 5.5% increase over the previous year,
with projections of strong growth through to the end of the decade. As the proportion
of Internet users rises, the Internet user profile more closely mirrors the US
population as a whole.
Harris
calculated that 77% of US adults are now online. Compare this to 1995, when
Harris first began tracking Internet use - only 9% of US adults were online!
It is no secret that employees
who work online also play online - on company time. In a survey, 61% of respondents
admitted that they spend at least some time surfing non-work-related Web sites
during the workday, the average time being 3.06 hours per week.
Employees
say they go to map sites (83%), news sites (80%) and weather sites (76%) most
often. Also worth noting is the fact that where employees say they go and
where systems administrators report they go do not always agree.
According to another poll, an amazing 92% of US employees agree that their
companies have the right to install web-filtering technology to manage which
types of websites they visit on the job. Reasons include fear of losing their
jobs if they visit adult content sites using their Internet connections at
work and being fired if they infect the company systems with malicious spyware
or a virus.
Funny thing, only 11% believed they would lose their jobs
if they fell asleep at their desks!
An eMarketer's recent report shows
more people are shopping online. Sales will be up 20% in 2006, reaching
$211.4 billion. After travel, the largest categories this year will be computer
hardware and software, autos and auto parts, apparel, accessories, and footwear.
In addition, retailers reported that 22% of offline sales are influenced by
Internet visits. Customers are going online to compare prices, find gifts and
research high-ticket items.
According to Pew Research, 35% of US Internet users have created and posted
content online. That implies a total of 48 million American adults. People
are interested in the Internet being an outlet for creativity, as well
as, a medium for creativity. Creative undertakings include on-line
journals, blogs, personal web pages and sharing photos, artwork, stories or videos.
Broadband users are more likely to put content online than dial-up users. Online
content comes more often from younger people, but we do find that older people
are sharing photos and videos," said a Pew representative.
So
much for the stereotyped image of the burned- out, bleary- eyed 'net surfing zombie.
But we, um I mean they, still exist.